Digital marketing is the promotion of products and services by using numerous online channels. You may specialize in social media or search engine optimization (SEO) using strategies that help websites to rank highly in Google search results and draw more customers.
The job is usually collaborative, and you may be working with copywriters, designers or animators on projects, therefore, collaboration skills are essential. You may also be required to study the competition of your client, to determine what advertising methods work best for their business. You’ll be expected to plan campaigns, consult with clients, study new strategies for digital marketing, and evaluate the effectiveness of current strategies to ensure that they’re delivering the most value for money.
You could find yourself working on short-term contracts with business owners that require assistance in developing their brand or advertising campaigns. You could also be involved in longer-term projects you manage on behalf of a digital marketing company. These could include developing and monitoring their social media presence or managing their website analytics.
You will be well-suited to a career in digital marketing if you are compassionate and able to put yourself in the shoes of your clients in order to understand their needs, challenges and wants. Digital marketing is constantly evolving and requires you to be able to adapt and learn. As you gain knowledge, you could decide to become a digital marketing manager, or even pursue a leadership post.